- August 10th, 2021
- Category:
Mailchimp
Email marketing is the sending of marketing messages by email to potential and existing customers for the purpose of selling something, informing customers or gaining loyalty. Email is a "managed" digital marketing channel, meaning that the sender has full control over content and distribution. Marketing via email often works best when the emails contain personalized and relevant information and are sent to a targeted audience.
Why is email marketing so important for web shops?
The problem with website traffic is that most new visitors never come back, even with very targeted traffic, unless you take action to lure them back.
By building a mailing list and crafting a catchy message, you can try to keep that traffic with you.
Search engines and social media platforms are great for getting discovered by potential customers, but email can help you keep your relationships with existing customers warm and stronger.
Email is also a great way to encourage customers to buy again. For many businesses, repeat customers are essential because they need fewer new customers and can thus reduce acquisition costs.
The unique thing about email marketing is that emails are suitable for encouraging both new and existing customers to make a purchase.
Why MailChimp?
MailChimp is the market leader in email marketing software. Thus, MailChimp is one of the most innovative players in the market and is free to use.
With Mailchimp, the possibilities are endless when it comes to design. There are templates for every occasion.
For example:
- Welcoming new potential customers. Tell your personal story as an independent entrepreneur or your company. Purely to leave a good first impression.
- Launching new products and services. Show what you have to offer and what value you can add to meet specific problems and needs. Include attractive headlines, striking images and a clear call to action.
- Promotions for more sales. Attract your ideal customers with special offers, powerful success stories and experiences from your best customers.
Link between Gemshop and MailChimp:
We provide a link between the Gemshop and MailChimp allowing the email addresses of the customers to be easily transferred.
Interested in working through email marketing after reading this article? Do you have any questions about these links or pricing? Then contact our team now at support@waspsoftware.com or 09 231 89 03. We'll be happy to help you out!
